Heyyyy legacy brands, how you doin’ these days? Bet it feels like a bit of a minefield out there watching your brethren ...

Chief Marketer’s People of the Year Awards shines a spotlight on the brightest minds in marketing—the game-changers and ...

CES 2025 ...

Chief Marketer's Agencies of the Year is the ultimate comprehensive guide spotlighting the most innovative marketing firms in ...

The Chief Marketer Network (CMN), a collection of nine leading information brands serving 1.6 million marketing professionals ...

We spoke with Violife's Global President & Chief Growth Officer about the brand's latest dairy-free cream cheese campaign, ...

While many brands have rolled back their DEI support in the past year, e.l.f. Cosmetics has done the opposite. It became the ...

Brands with access to first-party data have launched media networks in recent years across a variety of verticals. The latest ...

Pilot marketing campaigns are a critical component of successful marketing strategies, providing a low-risk opportunity to ...

There are a lot of headlines about the role of the Chief Marketing Officer (CMO), some alarmist and others optimistic. What’s clear is that the function—when led with an eye on the end customer and ...

[Editor’s Note: According to the CEO of smart eyewear brand Lucyd, Facebook ads are about half as effective today than they were five years ago, thanks to opt-in requirements of Apple’s iOS 14 update.

When Dawn Keller joined California Pizza Kitchen as Chief Marketing Officer earlier this year, the company lacked an agency support team capable of driving a major brand transformation and ...