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Marketing Dive
3 天
Why specialty cheese Alouette rebranded right before the holidays
For its 50th annivesary, the Savencia brand of French cheeses is introducing new packaging, sonic branding and its biggest ...
Marketing Dive
3 天
Chris Kelly
DiveWire guarantees visibility for your news announcements through instant distribution to Marketing Dive’s audience and its 265,500 newsletter subscribers for 21 days.
Marketing Dive
3 天
Walmart, NBCU beef up shoppable ads, measurement ahead of retail spree
Walmart Connect is bringing its retail media offering to linear TV for the first time to reach shoppers gearing up for the ...
Marketing Dive
3 天
Dick’s pits top athletes against each other in holiday decorating contest
The Texas-based campaign features Simone Biles, Dak Prescott and Chris Paul, and extends its geographic reach via social ...
Marketing Dive
4 天
Super Bowl LIX: Tracking every ad
Advertiser excitement for the big game hasn’t wavered, with brands including Taco Bell, Coors Light and Instacart already ...
Marketing Dive
4 天
How JCPenney’s ‘Really Big Deal Reveals’ campaign is faring so far
The retailer has been averaging 13% to 15% new customers each week during the campaign appearing during Amazon’s “Thursday ...
Marketing Dive
4 天
Ad Tech
Sponsored Snaps allows advertisers to send videos directly to the app’s users, while Promoted Places highlights businesses on the Snap Map.
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