Word-of-mouth recommendations from satisfied clients are a highly effective form of advertising because they are persuasive, credible and above all free. Kate Horstead finds out how you can encourage ...
Demand for window cleaning services has generally grown over the last twenty years or so for several reasons: modern building styles use large areas of glass and other specialist cladding and finishes ...
What do you do when local supermarkets are squeezing the life out of your business? One option is to refocus on an area where they can't compete This happened to Tim and Kevin Slatter and their team, ...
Many businesses, big and small, do not understand the important differences between branding and marketing. Mark McCulloch of WE ARE Spectacular explains why the two are important, but in different ...