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Marketing Week
7 小时
This Much I Learned: M&S on how consistency is fuelling its transformation
M&S marketing directors Anna Braithwaite and Sharry Cramond discuss the transformation that led to the retailer being named ...
Marketing Week
7 小时
Global ad spend, CMO outlook, disability representation: 5 interesting stats to start your week
The final quarter is predicted to be big for advertising spend. Global advertisers are expected to spend $299.2bn (£235.3bn) ...
Marketing Week
9 小时
‘It was a huge remit’: Why Compare the Market dropped the CMO role
Compare the Market’s Mark Vile discusses how transitioning from chief marketing officer to chief brand officer has given him ...
Marketing Week
15 小时
How Boots achieved OOH effectiveness with its ‘biggest-ever’ beauty campaign
The beauty retailer’s “stand out” out-of-home campaign ranks in the top 5% of all OOH ads for women, according to the latest ...
Marketing Week
16 小时
EY on why it’s ‘impossible’ to change consumers’ hearts and minds without strong ...
First Thinking, we explore how a massive B2B business manages to remain insight-driven and not fall into silos.
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