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More About Advertising
2 小时
Mother Berlin recruits Mr & Mrs Messi in first work for Adidas Essentials
Football icon Lionel Messi and his wife Antonela Roccuzzo - described as an "entrepreneur and philanthropist" - star in a ...
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2 小时
Robyn Saunders of Share Creative picks her Desert Island Ads
When it comes to advertising, the best campaigns are built on truth. Not the kind you need to dig for, but the kind that’s ...
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4 小时
Jaguar’s ‘fearless creativity’ goes Barbie and beyond
Here it is then, the new Jag concept car - the 'Barbie relaunch' as it's already been designated by some - introduced in ...
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4 小时
Modern Citizens CCO Ben Middleton picks his Desert Island Ads
You’re probably reading this on a phone, sat on the bog, pretending to be “checking your slack messages” in a meeting, or ...
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1 天
Vodafone’s very own blast from the past refreshes Christmas
Has ever a company spent as much on advertising to such little effect as Vodafone? Helps if you have an idea of course and ...
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1 天
Jaguar’s EV launch: beware of Mad Men
Sometime this week we should get a proper peek at the new, ultra-luxury Jaguar EV that has what seems like the whole internet ...
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4 天
MAA Ad of the Week: Waitrose ‘Whodunnit’ by Saatchi & Saatchi
There’s always someone who grabs more than their fair share of a favourite food at Christmas. Saatchi & Saatchi's gem of an ...
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1 天
M&C Saatchi is at it again: this time sailing under new banner ‘Cultural Power’
M&C Saatchi is finally moving on from its venerable 'brutal simplicity of thought' mantra as it approaches its 30th birthday next year. The "new look and strategic focus" is 'cultural power,' which is ...
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5 天
Top duo Brim and Beverley to quit adam&eveDDB
This won't be the Christmas present adam&eveDDB was hoping for but highly-regarded CCO Richard Brim and CSO Martin Beverley ...
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7 天
Mars United’s Katrina Smart: why the retail media rocket ship isn’t returning to earth ...
In its simplest form, retail media is any omnichannel commerce touch point that’s been bought directly from a Retail Media ...
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5 天
Digital experiences: do we all need a ‘frustrated’ button?
In our rush to advance the digital tech industry, the user experience is too often compromised. The desire to sell products ...
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6 天
WARC: global adspend to hit $1.08trn in 2024 – 68% is digital
Industry measurement body WARC says global advertising spend will surpass $1trn for first time this year (to $1.08trn), up 10 ...
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