广告商和广告代理公司首次可以通过以下方式直接比较 TikTok 和其他发布商在所有屏幕上的广告效果Nielsen ONE 纽约--2024年12月5日-- 全球受众测量、数据和分析领域的领导者尼尔森与TikTok携手合作，为包括美国TikTok在内的广告投放活动提供跨媒体绩效视图。新的 ...

纽约 - 2024 年 12 月 4 日-尼尔森旗下内容解决方案业务部门 Gracenote 宣布任命 Bill Michels 为首席产品官。 Bill Michels 将负责领导 Gracenote 的全球产品团队，推动公司视频、体育和音乐产品的发展，并加快关键市场拓展计划的实施。 "Gracenote首席执行官贾里德-格鲁斯德 ...

NEW YORK – December 11, 2024 – Nielsen today shared its first-ever college football conference champions and overall team ...

Our global day of service is led by Cares—one of our 14 Business Resource Groups— that’s committed to mobilizing employees ...

TV Viewing trends in the U.S. Navigate the TV landscape with precision. Examine audience viewing behaviors across key TV delivery platforms in a monthly macroanalysis. The data for The Gauge is ...

New Gracenote On Sports solution helps video services capitalize on sports programming to deliver improved user experiences ...

Streaming accounts for 41.6% of time spent watching TV in November, with The Roku Channel, Prime Video and YouTube each hitting platform-best shares ...

Gracenote, the content solutions business unit of Nielsen, has announced the appointment of Bill Michels as Chief Product ...

FOX는 8.4%의 TV 점유율로 미디어 유통업체 게이지에서 회사 최고치를 기록했으며, 2개월 연속 미디어 기업 중 월간 증가율 1위를 기록했습니다. 디즈니는 10월에도 11.7%의 점유율로 1위 미디어 기업 자리를 지켰습니다. 뉴욕 - 2024년 11월 25일 - FOX는 10월에 멀티플랫폼 ...

Few things engage audiences like sports do, and 2023 did not disappoint. Headlines across the world of sports have been ample, and each of them raised the profile of sports to new heights with fans, ...

For the first time, advertisers and agencies can directly compare campaign performance on TikTok to other publishers across all screens, via Nielsen ONE NEW YORK – December 5, 2024 – Nielsen, a global ...

DMA (Designated Market Area) regions are the geographic areas in the U.S. in which local television viewing is measured by Nielsen. A DMA region is a group of counties and zip codes that form an ...