Global strategies, campaign updates and trends in sustainable behaviour change. Sustainable living needs to be seen as desirable and aspirational to truly scale: rebrand sustainable lifestyles by ...

The NBA appears to have mended a rift with the Chinese government after announcing it will play two preseason games in the Chinese territory of Macau next year – a development that suggests the league ...

This paper, created in collaboration with TikTok, illustrates how brands can achieve positive business effects from focusing on relevance and provides a framework for creating content and ads that are ...

Identifies five trends that will shape marketing strategies of the clothing and fashion retail sector in the coming year.

In Saudi Arabia, the energy drink market is fiercely competitive, with established players such as Code, Redbull, W1, and Bison dominating the majority of the market share. Despite being relatively ...

The Viksit Bharat (Developed India) mission for 2047 won't be complete without a thriving Micro, Small, and Medium Enterprises (MSME) sector. This sector, with 63.4 million units, is crucial for India ...

Generally, our strategic objectives were increasing brand awareness in terms of video views and generating campaign engagements during the Saudi National Day '23. Specifically, our strategic ...

In the symphony of strategic endeavors, our 360-hourglass acquisition funnel optimum approach has woven a tale of triumph, surpassing intended goals tremendously. Amidst the golden echoes of success, ...

stc, the largest telecoms provider in the Middle East and North Africa, launched a campaign to promote its gaming service, stc play, in 2022, aiming to drive 1 million registrations by year-end and ...