Brands are increasingly leveraging experiential design to enhance engagement in the digital era. By integrating technology, storytelling, and spatial design, this approach moves beyond traditional ...

An augmented reality go-karting track allowing drivers to become part of a real-life video game has opened on Tyneside.

A real little cocoon for a drink between two games. And the augmented-reality dartboard also helps. From a gameplay point of ...

Google’s AR Glass experiment earned the company praise and scorn when it launched in 2013. Wearable devices have evolved since then, and the tech giant may be ready to try again.

I’m not talking about price – at least not yet, because we don’t know how much Moohan will cost (a word of advice, Samsung: ...

Jaipur, the Pink City, is not only known for its historical forts and vibrant culture but also for its incredible gaming ...

Android XR was developed by Google for extended reality (XR) devices in partnership with Qualcomm and Samsung.