Bodyarmor was initially created by Mike Repole, and together with Lance Collins, the brand and company were founded in 2011. Later, Coca-Cola took notice and decided to invest in a small amount of ...

Within the sports drink category, for instance, there are two segments—zero sugar and rapid rehydration—where BODYARMOR has yet to venture. As we chart our innovation course, our initial focus ...

Major League Soccer on Tuesday announced a multi-year partnership with BODYARMOR that makes the product the league’s official sports drink partner in the United States. As part of the agreement ...

Today, as the CEO of BodyArmor Sports Nutrition, he leads a different kind of fight: taking on Gatorade, the Goliath of the sports drink market, which holds a commanding 68% share. Muyshondt’s journey ...

Major League Soccer and sports drink BODYARMOR kicked off their multi-year partnership with a star-studded unveiling at Banc of California Stadium Wednesday morning. “Given the exciting growth ...

Tennis courts in Queens, New York are getting a facelift thanks to BODYARMOR sports drink and their new partnership with superstar Naomi Osaka. BODYARMOR Lyte was just announced as the official ...

While the Blue Jays offseason has been slow moving at times setting aside the Kevin Kiermaier and Isiah Kiner-Falefa ...

Building a Culture of Belief Federico Muyshondt, CEO of BodyArmor Sports Nutrition, is no stranger to challenges. Tasked with scaling ...