Having a systematized business takes much of the pressure ... A good place to start is by creating your playbook. Every sports team has a playbook. Playbooks contain strategies, processes (plays ...

Bergman’s job is to help sports personalities and athletes create playbooks ... of work or out of business. It’s critical marketers, athletes and agencies develop new playbooks to keep ...

The goal of the book is to produce 'unicorns' — startups worth at least $1 billion — by helping startups and investors avoid the common pitfalls. Breaking into robotics can be difficult.