That’s a cook's goal when preparing a standing beef rib roast, also known as prime ... While the goal is a roast done to your liking — tender, juicy and flavorful — on the inside, the ...

Cooking a prime rib roast is straightforward, but you might run into some confusion at the butcher counter: Should you buy a prime rib roast, or a standing rib roast? Here’s everything you need ...

Ashley Wulf from the Minnesota Beef Council joins us with a recipe for rib roast ... or cover. Roast in 350°F oven 2-1/4 to 2-1/2 hours for medium rare; 2-1/2 to 3 hours for medium doneness.