College bowl names used to be tied to regions — such as the Citrus Bowl, Sugar Bowl, and Sun Bowl. But by the 1980s and 1990s, bowls began to lean in on corporate sponsorships to create a marketable ...
As absurd as it sounds, a rather mind-boggling blend of reality and pop culture has brought Nintendo’s green-hatted, mustachioed plumber Luigi into the not-so-glorious spotlight.