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There have been instances of viral recipe content on social media resulting in significant sales impact for the CPGs.

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The 1 Billion Followers Summit, the world’s first and largest event dedicated to shaping the content creator economy, ...

RVCJ got its foot in the door of India’s nascent meme culture. In 2024, it is a meme marketing agency with over 4000 ...

Social media influencers have redefined the marketing landscape, offering brands new ways to connect with consumers.

Content creator house, the Bop House, made $10 million in its first month. Here we explain what the OnlyFans house is, and its controversies.

Sprout Social Index reveals what people now expect from brands on social media, the stakes of getting it wrong, and what marketers should do differently in the new year CHICAGO, Jan.

In the rapidly evolving digital age, social media marketing has grown from a mere promotional tool to a sophisticated art ...

Every year I quit Instagram just before Christmas. A month-long break stops me from going into comparison mode as my family settles in for a holiday at home.