Despite making up nearly half of the global workforce, women represent only 40% of mid-level B2B sales employees, dropping to ...

Product-led growth (PLG) is often considered the holy grail of scaling in the SaaS world, and for good reason—it gives users ...

Brand has become more important in B2B than in the consumer space. Why? And what are the seven ways in which marketers can ...

In today's fast-paced business environment, artificial intelligence (AI) is changing how B2B marketing operates. As companies ...

Forward-thinking CMOs are applying AI in a strategic manner to move their organization from employee experimentation to ...

Interest in podcasts, influencer tie-ups and social video within B2B is set to ramp up over the next 12 months.

Despite economic uncertainty and tight budgets across industries, 65% of B2B marketers saw budget increases in 2024 and ...

Achieving success in marketing necessitates a tailored approach, particularly in the realm of business-to-business (B2 ...

At B2B World Fest, brand champions squared up to demand-driven pragmatists to duke it out over which is the prime mover in ...

B2B digital media will evolve from traditional content publishing to holistic “solution hubs” that prioritize actionable ...

Prepare your B2B social media strategy for 2025 with our Top 9 B2B Social Media Trends guide. Discover how to stay ahead with ...

B2B and B2C branding have different approaches. B2B focuses on trust and expertise. B2C targets emotions and lifestyle. B2B ...