New Zealand’s advertising industry is in for a seismic shake-up – amid fears of staff cutbacks, concerns about client conflicts, and broader market impacts – as two of the world’s biggest agencies ...

Given the recent upsurge in Zeta Global shares, we analyze its current position to determine whether investors should play it or let it go.

Perhaps unsurprisingly, the resounding sentiment across the industry is a profound sense of anxiety and uncertainty.

Arthur Sadoun responded to the proposed mega-deal in a video to staff, a week after Snoop Dogg declared Publicis the world’s ...

In reality, while this merger shakes up the commercial world, its impact on the public sector feels overstated. The ...

Amid the Omnicom-IPG merger, here are a few lessons that The Office can teach us about managing marriage of different ...

The Publicis CEO has hit back and had his say on the merger that stole his agency’s thunder last week.

A deal of this magnitude will have implications far beyond Omnicom and IPG. Agency heads tell us what they think of the ...

Articles written by Sayantan Choudhury ...

IPL merger may drive efficiency and innovation, it could also disrupt client-agency relationships, lead to job losses, and ...

Ad Holding Company of the Year 2024 was the year ad holding companies became interesting again. First we had Publicis Groupe ...