As part of an ongoing marketing push around Gemini AI, Google is highlighting the practicality of its platform, showing how ...

For brands undertaking a media agency review, sometimes the hardest part about breaking up with an old agency is figuring out ...

Advertisers have identified a few ways to measure influencer marketing campaigns, but they’re not without shortcomings.

Ad Age explores why agencies, in particular, are laying off DEI executives, while some industry professionals fear cuts will ...

The ad flashes back to sweet family moments when the father also couldn’t hear well. Returning to the present moment, he puts ...

While Mattel’s packaging error that listed a porn site address on “Wicked”-themed movie dolls drew social media attention and ...

The best B2B campaigns of 2024 were infused with creativity and fresh new approaches, revitalizing what can often seem like a ...

A young man confronts pressures of going to college in an emotional spot featuring a vintage Chevy truck and ...

VML, which has also previously worked with Pizza Hut, will oversee customer promotions, loyalty and CRM efforts, and digital ...

Oscar Mayer has not used the jingle in ads since 2005. Previous versions have included the bologna song being sung by ...

The ID Buzz is arriving at dealerships now and starts at $61,545 including shipping, making it the brand’s most expensive ...

The operator was human, straightforward and reassuring. Dialing zero and hearing someone pick up, ready to solve a problem ...