As 2024 comes to a close, it’s clear that this year has been defined by transformative shifts in how publishers and broadcasters approach digital media ...

OpenAI's ChatGPT Search, an AI-driven alternative to traditional search engines, raises pressing concerns for news publishers, including attribution ...

As digital publishers seek to expand their revenue streams, strengthen their data capabilities, and keep pace with evolving adtech, data collaboration ...

As the media’s use of artificial intelligence grows, so do questions from audiences and advertisers about how they’re using it. While media companies ...

As organic traffic declines, digital publishers are turning to performance marketing to drive growth. Data-driven methods can foster long-term audience relationships and, ultimately, more predictable ...

News influencers are transforming how people consume information on social media, emerging as a key force in the digital landscape. This new breed of news ...

WhatsApp may be the fourth most popular social network in the world. However, to date it has not been a place publishers have had much success building audiences. Over the last few years though, the ...

As news consumption evolves, The New York Times’ R&D Lab department is at the forefront of redefining how stories are told. Their goal? To enhance the narrative experience without sacrificing ...

Generative AI enables the production of content at scale. It has been found to generate narratives with essential elements like concrete characters, logical plot development, and coherence, which are ...

Digital publishers are under the gun to scale faster, monetize smarter, and do it all with fewer resources. The knee-jerk reaction? Automate everything. But here’s the kicker: not all automation is ...

As large language models (LLMs) evolve from experimental tools to valuable assets, transparency in their data sourcing is rapidly declining. Initially, datasets were openly shared, allowing the public ...