OpenAI's ChatGPT Search, an AI-driven alternative to traditional search engines, raises pressing concerns for news publishers, including attribution ...

As digital publishers seek to expand their revenue streams, strengthen their data capabilities, and keep pace with evolving adtech, data collaboration ...

As we barrel into the new year and all that awaits, the media industry is at the nexus of technological disruption, regulatory upheaval, and changing ...

As the media’s use of artificial intelligence grows, so do questions from audiences and advertisers about how they’re using it. While media companies ...

News influencers are transforming how people consume information on social media, emerging as a key force in the digital landscape. This new breed of news ...

The digital publishing industry is navigating a complex transformation. Organic traffic, once a cornerstone of success, is steadily declining due to ...

As news consumption evolves, The New York Times’ R&D Lab department is at the forefront of redefining how stories are told. Their goal? To enhance the narrative experience without sacrificing ...

Digital publishers are under the gun to scale faster, monetize smarter, and do it all with fewer resources. The knee-jerk reaction? Automate everything. But here’s the kicker: not all automation is ...

Generative AI enables the production of content at scale. It has been found to generate narratives with essential elements like concrete characters, logical plot development, and coherence, which are ...

Capturing consumer attention has always been fundamental to effective advertising. In its 2003 Media Model, the Advertising Research Foundation (ARF) emphasized “Advertising Attentiveness” as a ...

WhatsApp may be the fourth most popular social network in the world. However, to date it has not been a place publishers have had much success building audiences. Over the last few years though, the ...