Lead the charge in shaping martech organizations, ensuring proper training and collaborating with key stakeholders for ...

Media mix modeling (MMM) helps brands understand how marketing investments affect the bottom line. It originally focused on ...

A Semrush report outlines changes in online search since the introduction of ChatGPT kicked off the generative AI frenzy, ...

See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: marketing attribution for social media ...

In turbulent SaaS and B2B markets, causal AI enables marketers to defend their investments and optimize GTM strategies.

BMW partnered with NVIDIA to enhance factory planning and operations with AI. Together they created a virtual factory, a digital twin of BMW’s production facilities. This allows BMW to simulate ...

Use this checklist to evaluate your systems, uncover inefficiencies and ensure seamless, personalized experiences.

Artificial intelligence (AI) adoption can transform businesses through efficiencies, enhanced decision-making and even new ...

Use your marketing data as a strategic asset to anticipate trends, optimize resource allocation and drive growth.

Customer churn isn’t just a sales problem — it’s a marketing one, too. Avoid these mistakes to help build sustainable growth.

Unpack the nuances of B2B and B2C marketing — their unique challenges, overlaps and why the “business-to-human” mindset ...

“You have to have an entrance and an exit ramp for your customers,” said Lynn Hunsaker, a consultant in customer-focused ...