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martech
11 分钟
GenAI must win consumer trust if it is going to transform search marketing
A Semrush report outlines changes in online search since the introduction of ChatGPT kicked off the generative AI frenzy, ...
martech
2 小时
Measuring marketing incrementality: Best of the MarTechBot
See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: marketing attribution for social media ...
martech
3 小时
How Walmart, BMW and Heinz use AI partnerships to grow their business
BMW partnered with NVIDIA to enhance factory planning and operations with AI. Together they created a virtual factory, a digital twin of BMW’s production facilities. This allows BMW to simulate ...
martech
3 小时
Why causal AI is the answer for smarter marketing
In turbulent SaaS and B2B markets, causal AI enables marketers to defend their investments and optimize GTM strategies.
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