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adexchanger
14 小时
The Guardian Is Following Programmatic Budgets To Private Marketplaces
Dave Strauss, VP of revenue operations and strategy for North America, on The Guardian’s PMP priorities and how it’s tapping ...
adexchanger
15 小时
Why Publicis Is Winning
Publicis outperforms its agency holding company rivals because of three primary factors: technology strategy, leadership and ...
adexchanger
15 小时
A Window On Shopping; No Filter For Kids
Adobe clocked Black Friday ecommerce spend at more than $10 billion in the US for the first time. Salesforce estimates $17.5 ...
adexchanger
12 小时
Tobi Lutke
AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...
adexchanger
6 天
The POV On Data Privacy As The Clock Ticks Down To A Second Trump Presidency
Reed Smith Partner Nikki Bhargava spoke with AdExchanger about knowns – and unknowns – on the privacy as we gear up for the ...
adexchanger
5 天
Financial Services Advertisers In The UK Just Got Over A Frightful Meta Bug
Call it a Glitchmas miracle. Maybe. At long last, Meta appears to have resolved a glitch in its ad platform that prevented ...
adexchanger
6 天
Operating Systems Are Now Battlefields – At Least In The CTV World
With so many streaming apps and platforms available on the market, TVs need operating systems. That means a battle for ...
adexchanger
6 天
What Judge Brinkema Zeroed In On During Closing Arguments In US v. Google
Google and the DOJ had 90 minutes apiece for closing arguments and Judge Brinkema could ask questions throughout. She had ...
adexchanger
5 天
Talking (Antitrust) Turkey With DCN’s Jason Kint
Digital Content Next CEO Jason Kint shares insights from inside the courtroom during closing arguments in US v. Google, ad ...
adexchanger
5 天
Don’t Give Me Your SaaS; The Vestager Viewpoint
It’s been tough going for enterprise SaaS companies since 2021. Plus, the EU’s top antitrust watchdog is pulling back.
adexchanger
5 天
Unlock Retail Media’s Full Potential With These Effective Strategies
As the deprecation of third-party cookies accelerates and consumer demand for privacy intensifies, brands need new ways to reach their ideal audiences. Enter retail media, a rapidly growing channel ...
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