Publicis outperforms its agency holding company rivals because of three primary factors: technology strategy, leadership and ...

Dave Strauss, VP of revenue operations and strategy for North America, on The Guardian’s PMP priorities and how it’s tapping ...

Adobe clocked Black Friday ecommerce spend at more than $10 billion in the US for the first time. Salesforce estimates $17.5 ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

Reed Smith Partner Nikki Bhargava spoke with AdExchanger about knowns – and unknowns – on the privacy as we gear up for the ...

With so many streaming apps and platforms available on the market, TVs need operating systems. That means a battle for ...

Call it a Glitchmas miracle. Maybe. At long last, Meta appears to have resolved a glitch in its ad platform that prevented ...

Google and the DOJ had 90 minutes apiece for closing arguments and Judge Brinkema could ask questions throughout. She had ...

A creative director shares his favorite use cases for AI, his favorite AI tools (and the ones he won’t trust yet) and best ...

As we close the books on 2024, we’ve noticed some trends over the past twelve months. Any of these could summarize the “theme ...

Digital Content Next CEO Jason Kint shares insights from inside the courtroom during closing arguments in US v. Google, ad ...

Meta is preparing major changes in 2025 to “sensitive” classes of advertisers, including health and wellness brands, ...