Can relevant advertising and consumer privacy co-exist? Absolutely. More importantly, consumers know they can — and demand ...

Re-engaging iOS users remains one of the most effective ways to generate in-app revenue,  even after the rollout of Apple’s ...

The finance app industry is a multi-sector behemoth with thousands of businesses new and old trying to make financial ...

This section features affiliate networks that support the COD (Cash-on-delivery) commission type. With this model, offers take place as soon as a customer completes the purchase via telephone. For ...

Before Tinder, Match was the market leader in the dating industry. Launched in 1995, it quickly established itself as the ...

During a recent webinar, our team polled a large audience of marketers, inquiring what per cent of their paid search budget ...

New Year, New You!”—it’s the mantra that motivates millions to search the App Store for new finance apps after the holidays, ...

Character.ai is one of the many AI chatbots to explode in popularity, as the success of ChatGPT has led millions of people to ...

In our Food Delivery report, we offer the most extensive research available on the industry. Find out the market size of the online food delivery industry, revenue breakdowns by app, detailed market ...

A/B testing is an effective process of running experiments of various versions of a mobile app in order to analyze how users interact with them. A/B testing tools help marketers and app developers ...

Games are the most popular app category on both app stores, accounting for about 59 percent of the consumer spending on app ...

Every year away from the pandemic seems to be a blessing to the travel app industry, which was struck with declines of up to ...