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Campaign US
7 小时
Indies are about passion, holdcos are about math
As Omnicom looks to buy Interpublic, the biggest story in marketing services for a decade could have positive knock-on ...
Campaign US
10 小时
The ad industry is shaken. But should the government sector care about the Omnicom-IPG merger?
In reality, while this merger shakes up the commercial world, its impact on the public sector feels overstated. The ...
Campaign US
8 小时
Verizon and Mattel invite fans to ‘live like Barbie’ with StreamHouse holiday experience
These are questions that may come to mind when fans enter the Barbie StreamHouse, a re-creation of the iconic doll’s famed ...
Campaign US
8 小时
Ryan Reynolds casts Deadpool in latest SickKids holiday fundraiser
What: Year six of The Hospital for Sick Children’s fundraising collaboration with the Hollywood A-lister. This year’s execution features Reynolds as his superhero character Deadpool, with support from ...
Campaign US
15 小时
Publicis Groupe CEO Arthur Sadoun says Omnicom-IPG deal is 'real opportunity'
Publicis Groupe's chief executive, Arthur Sadoun, has welcomed the announcement of the Omnicom-IPG deal, saying it offers an ...
Campaign US
1 天
Nando’s, Vogue, Samsung and more: Snapchat selects top 10 AR campaigns for 2024
The gaming experience celebrated the new urban Olympic sports and inclusivity which was at the heart of Samsung’s "Open ...
Campaign US
1 天
Amidst holding companies’ AI investments fueling industry shakeups, Brandtech and Adobe ...
In a strategic move it claims will reshape the future of marketing, Brandtech Group has announced a partnership with Adobe ...
Campaign US
1 天
WPP wins J&J US, Canada media businesses
WPP has won Johnson & Johnson’s U.S. and Canada media businesses, which were previously handled by IPG. J&J chose WPP based ...
Campaign US
1 天
Why Australia's social media ban impacts global marketers
With Australia set to ban social media for under-16s next year, the digital landscape faces a seismic shift. As younger ...
Campaign US
1 天
Brandtech and Adobe announce partnership to revolutionize generative AI marketing campaigns
In a strategic move it claims will reshape the future of marketing, Brandtech Group has announced a partnership with Adobe ...
Campaign US
3 天
The Last Prisoner Project has one more ask for President Biden before he leaves office
The Last Prisoner Project, a nonprofit that aims to free people who it deems unjustly as incarcerated for non-violent ...
Campaign US
1 天
The clock’s ticking for TikTok — but not influencers
In a court filing attempting to block the law, TikTok claimed influencers and small businesses could lose $1.3 billion in ...
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