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Campaign US
3 小时
Indies are about passion, holdcos are about math
As Omnicom looks to buy Interpublic, the biggest story in marketing services for a decade could have positive knock-on ...
Campaign US
4 小时
Verizon and Mattel invite fans to ‘live like Barbie’ with StreamHouse holiday experience
These are questions that may come to mind when fans enter the Barbie StreamHouse, a re-creation of the iconic doll’s famed ...
Campaign US
5 小时
Ryan Reynolds casts Deadpool in latest SickKids holiday fundraiser
What: Year six of The Hospital for Sick Children’s fundraising collaboration with the Hollywood A-lister. This year’s execution features Reynolds as his superhero character Deadpool, with support from ...
Campaign US
7 小时
The ad industry is shaken. But should the government sector care about the Omnicom-IPG merger?
In reality, while this merger shakes up the commercial world, its impact on the public sector feels overstated. The ...
Campaign US
11 小时
Publicis Groupe CEO Arthur Sadoun says Omnicom-IPG deal is 'real opportunity'
Publicis Groupe's chief executive, Arthur Sadoun, has welcomed the announcement of the Omnicom-IPG deal, saying it offers an ...
Campaign US
23 小时
Amidst holding companies’ AI investments fueling industry shakeups, Brandtech and Adobe ...
In a strategic move it claims will reshape the future of marketing, Brandtech Group has announced a partnership with Adobe ...
Campaign US
1 天
The clock’s ticking for TikTok — but not influencers
In a court filing attempting to block the law, TikTok claimed influencers and small businesses could lose $1.3 billion in ...
Campaign US
1 天
WPP wins J&J US, Canada media businesses
WPP has won Johnson & Johnson’s U.S. and Canada media businesses, which were previously handled by IPG. J&J chose WPP based ...
Campaign US
1 天
Brandtech and Adobe announce partnership to revolutionize generative AI marketing campaigns
In a strategic move it claims will reshape the future of marketing, Brandtech Group has announced a partnership with Adobe ...
Campaign US
1 天
Movers & Shakers: FCB New York, Netflix, The New York Times and more
Jameson Irish Whiskey announced a partnership with Major League Soccer (MLS) to make it the official whiskey of MLS and MLS ...
Campaign US
1 天
Nando’s, Vogue, Samsung and more: Snapchat selects top 10 AR campaigns for 2024
The gaming experience celebrated the new urban Olympic sports and inclusivity which was at the heart of Samsung’s "Open ...
Campaign US
1 天
Why Australia's social media ban impacts global marketers
With Australia set to ban social media for under-16s next year, the digital landscape faces a seismic shift. As younger ...
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