The business case for AI agents. With consumption-based pricing, AI agents offer cost-effective solutions for enhancing ...

Digging into the mind of the consumer to understand what’s most important to them going forward. What will resonate? What ...

AI-driven insights. AI-powered real-time feedback tools capture and analyze customer responses instantly and help businesses improve customer experience. Sentiment tracking. Sentiment analysis ...

Ron is the Vice President of Global Marketing at Bluebeam, where he oversees the global marketing strategy for Bluebeam. Close’s professional trajectory spans globally, having worked in ...

Simpler cancellations. The FTC’s Click to Cancel rule requires businesses to offer easy, user-friendly cancellation options ...

This year’s top marketing campaigns not only captured audience attention but also reshaped how brands connect with consumers.

AI and brand identity. When integrating AI in customer experience, you must respect a brand’s core values. AI should enhance, not replace, the human elements that customers appreciate most.