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exchangewire.com
10 小时
The Stack: Omnicom Acquisition Rocks Industry; TikTok’s Last Hope to Beat US Ban
Undoubtedly, the biggest news of the week for the ad tech industry was Omnicom’s acquisition of Interpublic Group. The deal was approved by both groups’ boards. Both groups will now merge to form a ...
exchangewire.com
1 天
"Data should always be in service of delivering better outcomes.": Q&A with Vincent Niou ...
Accompanying the launch of The State of Brand Data and Tech Maturity in APAC, we speak to Vincent Niou, founder of Skeleton ...
exchangewire.com
1 天
Skyscanner Launches Advertising Platform; Over 1bn Hours of YouTube Streamed Daily on TV ...
News in brief: Skyscanner Launches Advertising Platform; Over 1 Billion Hours of YouTube Content Streamed Daily on TV; Apple ...
exchangewire.com
1 天
Nexxen Reports CTV Growth in EMEA, Further Expands U.K. Teams
Nexxen, a global, flexible advertising technology platform with deep expertise in data and advanced TV, today (December 12th, ...
exchangewire.com
2 天
ABC Bourse Reports a 10% Increase in Programmatic Revenues with Opti Digital's Solution
Opti Digital, a premium advertising monetisation platform, has announced today (December 11th, 2025) a strategic partnership ...
exchangewire.com
2 天
Global Ad Spend to Surpass $1tn in 2024; TikTok Shop Launches in Spain; European Regulators ...
Global Ad Spend to Surpass $1tn in 2024; TikTok Shop Launches in Spain; European Regulators Examine Google and Meta’s Ad ...
exchangewire.com
2 天
PubMatic & Adelaide Unveil First-to-Market Integration to Reinvent Attention-Based Media ...
Adelaide, the leader in attention-based media quality measurement, and PubMatic, an independent technology company delivering ...
exchangewire.com
2 天
LoopMe Acquires Chartboost from Zynga
LoopMe, a leading technology company that uses artificial intelligence (AI) to improve brand advertising results, has ...
exchangewire.com
2 天
Axis & TriCoast Join Forces to Boost CTV Advertising
Axis, a global programmatic platform, is thrilled to announce a strategic partnership with TriCoast, a leader in connected TV ...
exchangewire.com
2 天
2025 Predictions: Innovation
In 2025, advertisers will increasingly adopt new measurements, including attention, carbon, creative effectiveness, and look ...
exchangewire.com
2 天
Nemlig.com Transforms Their Retail Media Tech Stack with Nexta Ad Manager
Nemlig.com, Denmark’s leading online grocery retailer, just announced a retail media tech stack upgrade from Citrus Ads to a ...
exchangewire.com
2 天
ID5 & OpenX Partnership Delivers a 58% Increase in Reach for Safari Traffic
OpenX Technologies, Inc., one of the world’s leading omnichannel supply-side platforms, and ID5, the market-leading identity ...
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