Deutsch will lead mass media brand and creative strategy while VML will handle omnichannel strategy, loyalty and CRM efforts and more.

The pressure is on for marketers to establish data-driven, adaptable strategies, according to Keen Decision Systems’ Bradley ...

Consumers want the personalization that comes from the collection and smart use of data but worry about how companies ...

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For its 50th annivesary, the Savencia brand of French cheeses is introducing new packaging, sonic branding and its biggest ...

Walmart Connect is bringing its retail media offering to linear TV for the first time to reach shoppers gearing up for the ...

The Texas-based campaign features Simone Biles, Dak Prescott and Chris Paul, and extends its geographic reach via social ...

Advertiser excitement for the big game hasn’t wavered, with brands including Taco Bell, Coors Light and Instacart already ...

The retailer has been averaging 13% to 15% new customers each week during the campaign appearing during Amazon’s “Thursday ...