Brightcove, the Technical Emmy-winning video platform vendor, has been sold to app developer Bending Spoons for $233 million. After filing for Chapter 11 bankruptcy in September select assets of CDN ...

Content is king, but when it comes to monetizing CTV advertising campaigns and maximizing their effectiveness, it's secondary to the data and metrics that guarantee that their marketing efforts are ...

New Feature Boosts Precision and Efficiency in Video Quality Assessment for Media Companies, Broadcasters, and Streaming Service Providers ...

Ron Gutman, CEO of Wurl, discusses their Gen AI-powered technology that matches CTV ads to the emotion and context of what viewers are watching using Plutchik's Wheel of Emotions. They have found that ...

As CTV advertising grows in popularity, advertisers are eagerly embracing the explosion in programming options and the growing programmatic market. This has led to many seeking data signals that will ...

Samba TV's recently released report, Live Sports on Streaming Platforms, provides five key sets of data points to help advertisers and sports leagues better target their audiences both during and ...

StackAdapt recently announced they are working with Disney and Bell Media to provide their demand-side platform for agencies to access inventory programmatically.

The allure of CTV is undeniable: It combines the broad reach and brand presence of traditional television with the precision of digital targeting. Yet, as advertisers venture into this new channel, ...