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26 分钟
Ad of the Day: Vodafone’s nostalgic spot celebrates 40 years of festive connections
Additionally, a four-part social content series featuring Roman Kemp and his mum, Shirlie, explores how phones have changed ...
4 小时
The rocket fuel for B2B campaign success isn’t what you think it is…
As part of The Drum’s B2B Focus, we report from the recent B2B Worldfest, where Lesniak Swann founder Alex Swann made a conclusive case for why nurturing your culture should be your agency’s number ...
Opinion
4 小时
Opinion
With B2B and B2C cross-pollinating - your marketing approach must change
In the debate about the crossover between B2B and B2C, Brave Bison’s Andy Platt and Brenda Imeson ended up with six ...
4 小时
Beyond cost-cutting: why B2B must embrace AI for growth, not just efficiency
As part of The Drum’s B2B Focus, we hear from industry leaders who argue that AI is not just a tool for optimization but a ...
4 小时
Rethinking the Overground: TfL’s biggest rebranding project in decades
We speak to the people who came up with the names of the new lines and those who took on a huge information design challenge ...
Opinion
4 小时
Opinion
How to really maximize your collaborations with B2B influencers
B2B influencers are hitting the big time, says Caroline Coventry at Nelson Bostock (part of Accenture Song’s Unlimited Group) ...
2 天
Is this the future of football media? Behind the scenes at Tottenham Hotspur’s Clubhouse
From its new state-of-the-art media center at the Hotspur Way training ground, the Premier League club is producing ...
2 天
Top creatives pick 2024’s must-watch Christmas ads
With most of the big-brand Christmas campaigns now out in the wild, it’s the perfect moment to dive in and see which ads ...
3 天
Best Ads of the Week: Disney’s heartwarming Sherman tribute & Chevrolet’s holiday escape
Matthew Macfadyen’s Christmas mystery, Sweet Suspicion, comes to a dramatic close, revealing the pud-pilfering culprit as the ...
3 天
Roar to Eras Tour: why retailers should demand more in pursuit of incremental performance
Retailers should focus on incremental performance by optimizing marketing channels, enhancing ROI, and working closely with ...
3 天
Mind the gap: how to improve healthcare disparity through media strategy
Ring, global president, health, IPG Mediabrands, reveals how the combination of privacy regulations and AI is causing an ...
3 天
Watch ‘The Sanctuary,’ Chevrolet’s holiday story of family, legacy & finding one’s path
Chevrolet and Anomaly celebrate the everyman in a short film about a young man finding clarity on a reflective ride in his ...
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