The NBA appears to have mended a rift with the Chinese government after announcing it will play two preseason games in the Chinese territory of Macau next year – a development that suggests the league ...

Global strategies, campaign updates and trends in sustainable behaviour change. Sustainable living needs to be seen as desirable and aspirational to truly scale: rebrand sustainable lifestyles by ...

This paper, created in collaboration with TikTok, illustrates how brands can achieve positive business effects from focusing on relevance and provides a framework for creating content and ads that are ...

Identifies five trends that will shape marketing strategies of the clothing and fashion retail sector in the coming year.

Part of the Marketer's Toolkit 2025, this report dives into the Voice of the Marketer survey data, to explore broader marketer thinking on budgets, media channels, measurement and investment plans.

Read daily effectiveness insights and the latest marketing news, curated by WARC’s editors.

Thums Up, a flagship brand within the TCCC portfolio boasting the largest market share of approximately 20% in the carbonated drink segment, experiences a sales concentration of 60% in the first half ...

Amazon’s 2024 Prime Big Deal Days marked its biggest-ever October shopping event, the online retailer said, with greater numbers of Prime members shopping for bargains compared with last year. Amazon, ...

In Saudi Arabia, the energy drink market is fiercely competitive, with established players such as Code, Redbull, W1, and Bison dominating the majority of the market share. Despite being relatively ...

The Marketer's Toolkit identifies five trends that will disrupt existing global marketing practices and offers insights to help turn these disruptive areas into opportunities for growth. As inflation ...

Influencer marketing is expected to boom in the next four years to become a $52bn industry, even as questions remain about how to measure, attribute and regulate it. But there are tools that will ...

Total UK advertising spend rose 12.5% in H1 2024, reaching £19.6bn, according to the latest AA/WARC Expenditure report. In Q2 alone, ad spend increased 13.4% year-on-year, totalling £10bn. The UK ...