Global strategies, campaign updates and trends in sustainable behaviour change. Sustainable living needs to be seen as desirable and aspirational to truly scale: rebrand sustainable lifestyles by ...

The NBA appears to have mended a rift with the Chinese government after announcing it will play two preseason games in the Chinese territory of Macau next year – a development that suggests the league ...

Identifies five trends that will shape marketing strategies of the clothing and fashion retail sector in the coming year.

This paper, created in collaboration with TikTok, illustrates how brands can achieve positive business effects from focusing on relevance and provides a framework for creating content and ads that are ...

Part of the Marketer's Toolkit 2025, this report dives into the Voice of the Marketer survey data, to explore broader marketer thinking on budgets, media channels, measurement and investment plans.

Shines a spotlight on the facts as well as the feelings around audio to smash these barriers apart and highlight audio’s unique qualities as a marketing channel.

Neuromarketing fuses neuroscience and marketing, and by understanding how the brain processes concern for others, it is possible to design more effective charitable marketing campaigns, say NTU’s ...

Coined in 2023 by the Canadian writer Cory Doctorow, ‘enshittification’ has hit mainstream recognition – which says a lot about tech, the world, and, sadly, advertising.

Google could be forced to sell its market-leading browser Chrome, and possibly even Android, based on the request of the US Department of Justice and a group of states – should the remedy be adopted ...

Campaigns with positive portrayals of men perform better in building long-term brand equity (37 percentile points higher) and in short-term sales likelihood (21 percentile points higher) than those ...

Sprite, a carbonated beverage brand, offered upset fans free Sprite whenever a yellow card was issued during the World Cup for its 'Heat Happens, Stay Cool' campaign to deepen its cultural relevance, ...

Novartis' Entresto is a drug approved for the treatment of heart failure with reduced ejection fraction. Entresto has the potential to gradually reverse the damage to the heart's structure and ...